Kenya has launched the European phase of its global marketing campaign, hopeful of a 75% rebound in international arrivals by the end of the year.
The Kenya Tourism Board said Real Deal Kenya would showcase the wide variety of experiences the country offers, highlighting its wildlife and particularly its culture.
Key focuses for the KTB include gastronomy, eco-tourism, adventuring, cultural events, wildlife safaris and unique family attractions.
UK campaign partners include Audley Travel, Trailfinders, Newmarket Holidays and Alfred& by Kuoni.
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