The free-to-attend seminar will feature top tips on how to sell travel to the LGBT+ community from agents and operators, with key guidance on how to promote holidays to an LGBT+ audience and the right imagery and language to use to ensure your guests enjoy a fully inclusive holiday from start to finish.
Sessions will also shine a (rainbow) spotlight on the destinations actively working to attract LGBT+ travellers, with New South Wales, Italy and Tampa Bay all sharing how they appeal to LGBT+ market and offering top tips for the best cities and resorts to send your LGBT+ customers.
Following TTG’s last TTG LGBT+ seminar in June, 100% of attendees said they would recommend the event to colleagues and other agents, 100% said they would make changes to their marketing strategy in the next six months and 100% rated the range and quality of speakers as “good” or “excellent”.
The free-to-attend seminar will take place virtually from 2pm until 4pm on Thursday 20 October.
Testimonials from the previous TTG LGBT Seminar in June:
“I learnt so much about the LGBT+ market, how to sell and promote. The seminar was a safe space, all questions , myths and comment were answered. ‘ve definitely rethought my marketing strategy since attending.”
Kate Marshall, Hays Travel
“I really enjoyed this session. I left the seminar feeling motivated and excited about the ideas I have to take away and present to the company I work for. I’m excited to see the change we need in the travel industry.”
Ellen Atiyah, Audley Travel
“Great guests, super host, awesome content and decent tech – 10/10! Thank you!”
Maria Rowe, Travel Counsellors
