Central to the campaign is a new-style Discover India brochure, designed to showcase the destination with a magazine feel and recommended itineraries that can all be personalised.
Discover India is geared towards customers visiting for the first time, but also those who have “done” the popular Golden Triangle route and are now looking to some of the country’s lesser-known national parks and natural wonders.
Claire Ross, Kuoni’s head of specialist product, said: “The aim is to look beyond the well-trodden tourist trails to address the topic of ‘overtourism’.
