In conjunction with the Kenya Tourism Board, the report showcases the wildlife, culture and beaches of the lesser-known parts of the destination.
Average booking values have increased by 20% from 2019 levels and multigenerational travel is proving popular, with more extended families booking "bucket-list" trips.
Over 25% of bookings are also choosing to pair their Kenya safari with a beach stay in the same destination as awareness of resorts such as Diani and Watamu has grown.
"There’s so much more to Kenya than a ‘Big Five’ safari," said Alfred& senior programme manager Dagmar Marrocco.
