On Wednesday (5 January), prime minister Boris Johnson announced the much-expected move to end pre-departure tests from 4am on Friday (7 January), as well as easing the Day 2 testing requirements.
Kuoni said the change in policy in England had already led to a “noticeable jump overnight” in calls to its high street stores and call centre.
The tour operator added that many customers were now confident enough to book their holidays, with some “big bookings” already being confirmed since the government announcement on Wednesday.