The association will host the first event in Bristol on 14 March, the second in Birmingham on 15 March and the third in Manchester on 16 March.
The programme will showcase the region and provide agents with key contacts, information and the tools needed to sell the region. Tourist boards, tour operators and hotel groups will also provide a taste of Latin America.
The deadline for tourist boards and tour operators to register their interest in participating is 31 January, and agents can register for free by emailing lataagents@wearelotus.co.uk.