Lata chair Colin Stewart said Africa accounted for 37% of animal tourism, but Latin America only 8.5%.
“We believe there is huge potential to grow Latin America’s market share,” he said in a Lata webinar. Biodiversity was high on the agenda generally and Latin nations could show “the positive outcome of tourism; how it, in many cases, drives environmental stewardship”.
The theme will be carried throughout 2022, including at this summer’s LATA Expo.
“We’re launching the Latin America year of biodiversity for 2022, changing the narrative and positioning Latin America as a positive force for good,” Stewart said.
