Dodds will head up day-to-day sales team activity and recruitment at Limitless, while also taking on responsibility for developing sales and digital strategy across the business.

Limitless founder and chief executive Angus Drummond hailed Dodds a "highly regarded and experienced figure" within the travel trade.

"[She] will bring invaluable industry experience to our newly increased team," said Drummond. "2023 was a good year for Limitless performance-wise, and we’ve doubled the size of our sales team, headed up by Lisa, in preparation for a bumper year in 2024."

Dodds added: "For me, working in sales has to have a purpose and deliver something meaningful and Limitless certainly provides this in spades. I’m delighted that I’m now part of an exciting journey in breaking down barriers and enabling people of all abilities to explore the beautiful world we live in."

She continued: “Travel has the power to transform lives and broaden horizons, and I am dedicated to ensuring that everyone, regardless of their ability, has the opportunity to experience the joy and wonder that travel can deliver.

"I understand the transformative power of exploring new destinations and I firmly believe travel should be accessible to everyone, regardless of their physical or mental abilities."