Dodds will head up day-to-day sales team activity and recruitment at Limitless, while also taking on responsibility for developing sales and digital strategy across the business.
Limitless founder and chief executive Angus Drummond hailed Dodds a "highly regarded and experienced figure" within the travel trade.
"[She] will bring invaluable industry experience to our newly increased team," said Drummond. "2023 was a good year for Limitless performance-wise, and we’ve doubled the size of our sales team, headed up by Lisa, in preparation for a bumper year in 2024."