On 3 and 4 April, children will be encouraged to let their "imagination run wild" and plan their dream holiday after data revealed just under half of British parents planning the family holiday (45%) tend to go to the same places each year with nearly two thirds (65%) regularly staying in the same accommodation. 
 
Belinda Vazquez, director of sales channels at Tui, said: "With big imaginations, little ones can offer the best inspiration to help parents break out of holiday habits and swap the ’same-old’ for exciting new destinations.

"Whether it’s a winter holiday to Norway or a sunny beachside escape to Hawaii, we might not be able to guarantee talking snowmen, or a visit from island gods but our Tui retail colleagues are here to bring your child’s Imaginations to life."
 
Nearly a quarter of parents (24%) claim they don’t know where else to go, with more than two in five (44%) claiming they stick to the same choices because their kids love it.  

However, it also emerged that more than half of parents (53%) who have let their children contribute to the family holiday admit they come up with more creative and imaginative ideas.