Barton will represent Classic Collection, as well as trade-only brand Classic Package Holidays. She has previously held sales positions roles with Lusso and Kuoni. 

“She’ll be a fantastic addition to the team, which now numbers 14,” said agency sales and marketing director Si Morris-Green. “Lucy brings with her a wealth of experience in the luxury travel sector and excellent trade contacts.”

Barton will be tasked with maintaining existing, and building new, relationships with the trade, as well as identifying new sales opportunities and providing agents the support they need.

“It’s a really exciting time for both of Classic’s trade-focused brands," said Barton. "I am looking forward to helping drive business and to build relationships with our agent partners."

The operator made headlines late last month when it published the first-ever print brochure for Classic Package Holidays. The brochure was distributed to 700 agent partners across the country and covered 12 short-haul and 10 long-haul destinations.