Nobu Hospitality, the global lifestyle brand founded by Nobu Matsuhisa, Robert De Niro and Meir Teper, is to open its first hotel in Africa, with a property in Morocco.
Nobu Hotel and Restaurant Marrakech will be a transformation of The Pearl Marrakech into a Nobu property, with plans to complete works in the third quarter of 2021.
The 71-room hotel will be in the city’s Hivernage district, close to the famed square, Djemaa el-Fna, and there will also be a selection of dining venues and rooftop spaces, large spa and fitness centre, indoor and outdoor pools and meeting and event space.
The project is a collaboration between current hotel owner Hivernage Collection, MC Hotels – the owners of the existing Nobu Hotel Marbella, Marbella Club Hotel and joint-owners of Nobu Hotel Ibiza Bay – and Nobu Hospitality.
“The partnership with Nobu Hospitality and the launch of the Nobu Hotel and Restaurant Marrakech will enable our existing Pearl Hotel to be taken to the next level,” said Ahmed Bennani, president of Hivernage Collection.
“It is further significant, as the launch in Marrakech will be the first Nobu Hotel in Africa. Marrakech as a destination fits seamlessly within the Nobu Hotel collection and we expect it will be embraced by locals and the strong base of European and US Nobu customers.”
“We are excited to be working with Ahmed Bennani, and again with Daniel Shamoon and MC Hotels on this exciting project,” added Trevor Horwell, chief executive of Nobu Hospitality.
“An increasing number of hotel owners today want to maintain the integrity of their properties, whilst having an appetite to work with us to enable complete differentiation, revenue advantage, and leveraging our food and beverage prowess. The global health and economic crisis have underscored this, and with Nobu’s strong appeal to the local market as well as the international traveller, we are pleased to provide such advantage.”