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Majority of Brits now looking to book with agents

Agents
Will Payne
1 February 2022

Brits are more likely than ever to book their holidays through travel agents after the Covid crisis raised awareness of the service and expertise provided by the trade to record levels.

According to the data, more than half (54%) of Brits would prefer to book with an agent

"The travel agent is king" was the central message of Flight Centre UK’s 2022 trends report, which explored the effect the pandemic has had on British holidaymakers’ booking and travel habits.

More than half of respondents (54%) said they would prefer to use a travel agent to book their holidays rather doing it themselves to give them "peace of mind to travel knowing an expert has their back". 

The report claimed that although the benefits of booking through a travel agent have "long been recognised", the uncertainty of travel brought during the pandemic has "further cemented the value of an agent’s expertise".