Cruise specialist Cruise.co.uk asked 850 consumers to name what they viewed as the three main misconceptions about cruising.
The most common mistaken belief identified by the survey was that cruise "is only for retired people", with more than half (54%) of those polled believing cruise holidays are actually "ideal for people of all ages".
The next misconception is cruises are "expensive". Just under half (42%) of respondents felt there are cruise holidays to suit every budget, and compared to other types of holidays, they are "extremely" good value.
The third preventing people from booking a cruise was "seasickness". More than a third (38%) maintain modern ships, with their advanced stabilisation, ensure it’s "plain sailing" onboard.
Overall, 84% of respondents said there are still misconceptions about cruising among the general public, but 32% said there are fewer misconceptions than there were two years ago, as more people try cruising for the first time.
Tony Andrews, deputy managing director of Cruise.co.uk, said the survey "lifts the lid" on some of those "tired cliches we’ve all heard about cruise holidays".
"There are cruises out there for all ages, from young families stepping onboard a ship for the first time to senior sailors toasting a happy retirement," he said.
"And there’s so much more to enjoy onboard these days – from incredible spas, pools and even water parks to ice rinks, climbing walls and West End-quality shows – everyone can make the most of their time onboard and explore new destinations in comfort."
