The additions will add 931 new rooms in Cienfuegos, Trinidad and Camaguey from November 1, with complete control given over to Melia by January 1 next year. The additions, which will operate under the Meliá, Sol by Meliá, and Innside by Meliá brands, will bring a much-needed boost to the country’s range of quality accommodation.
The need for more properties was underlined by Melia’s performance in Cuba. It said rates at the Melia Cohiba and Melia Habana, both in the capital, had risen by “up to 30%” year on year in the first three months of 2017 as US travellers continued to visit for the first time and air connections from the US continued to grow.
