More than a third of UK consumers have used a travel advisor to book a holiday in the past 12 months, new research from Travel Counsellors has found.
Travel Counsellors' boss Steve Byrne highlighted the recent 'strong sales growth' (Credit: Travel Counsellors)
This figure rises from 36% to 53% in households with a joint income of more than £75,000.
Research for Travel Counsellors’ new Travel Tracker conducted among 2,000 adults by Censuswide concluded timesaving was the biggest reason to go to an expert. This was named by 40% of respondents, while 38% said trusted and expert advice brought them to an agent.
Another 35% said they wanted an agent’s help and support if something went wrong, while 29% valued personal service.
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