Ammor told TTG@WTM the country’s aim was to grow from 14 million visitors this year to 17.5 million by 2026, eventually reaching its target of 26 million tourists by 2030.
To do that, the government is investing significantly in promoting Morocco as a tourism hotspot, not just in the European market – responsible for 70% of international tourists – but also in longer-haul source markets like Asia and Latin America.
“We are very aggressive in other markets, especially those that have shown interest in Morocco after the World Cup success,” said Ammor.
