Towey – who has more than 20 years experience in travel with roles at the Holiday Emporium and Going Places – will join the line on 20 February.
Karen Spencer, senior regional sales manager for MSC, will now assume responsibility for the North East.
MSC will now look to recruit more members to its trade support team with additional hires expected in the coming weeks, including a new training executive.
Steve Williams, director of sales at MSC Cruises, said: "We are thrilled Vickie is joining MSC Cruises. She has extensive travel experience and so much passion for our business.
"She not only sells MSC Cruises in her current role, but she is also a big advocate for our cruise line and holidays on our ships on a regular basis."
Towey added: "I am very much looking forward to joining the team at MSC Cruises and building on the amazing work that Karen has done over the last 10 years in the North West."
