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Nearly a third of Brits changing their holiday plans due to the general election

Government
Harry Kemble
1 July 2024

Rishi Sunak’s decision in May to call a snap summer general election prompted nearly a third of Brits to change their summer holiday plans, new research by Travel Counsellors has revealed.

general_election_vote_voting_polling_station_iStock-1138036872 (Credit: iStock)

On Thursday (4 July), the nation will head to the polls and vote in the first general election (Credit: iStock)

The survey of 2,000 nationally representative respondents found 16% of Brits had altered plans so they could vote in person, while a further 14% changed their holidays to be in the country for the election build-up. 


The nation will head to the polls on Thursday (4 July) to vote in the first general election following a full five-year parliamentary term since 2015.


Additionally, a further 15% of respondents said they had planned their summer holidays around the European Championships and the Olympics.