Secret Atlas’s agent showcase is "currently in the planning stages" with more details to follow. The line will launch with a range of expedition sailings to the Norwegian archipelago of Svalbard.

The line, which is keen to expand its network of travel trade partners in the UK, also offers online product training and a dedicated media team to share images and video of its product offering.

A spokesperson for the brand said: "Travelling onboard ice-strengthened, purpose-built expedition vessels with greater manoeuvrability than larger cruise ships allows visitors to gain access to remote corners of this unspoilt wilderness, get closer to the magical wildlife and visit fascinating historical locations.

"And, since there is space for all guests in the Zodiacs, allowing everyone to go ashore together, there is minimal waiting around resulting in maximum time to explore the polar environment at a leisurely pace.

Secret Atlas will offer nine-day Natural Wonders of Svalbard tours during May 2022 and 2023 accompanied by Arctic wildlife photographer Chase Teron. Prices start from £7,000pp.

Meanwhile, a 10-day expedition onboard Villa has departures from Longyearbyen in May, June, July and August with prices from £6,800pp.

The company also offers groups and families of 12 guests the opportunity to charter one of its micro vessels for a private motor yacht expedition to Svalbard of between eight and 15 days.