The company will now target the luxury tailor-made market as it seeks to capitalise on the post-pandemic trend among consumers for the reassurance and support of agents when booking their holidays.

It will also look to double its number of homeworkers with experience in luxury travel, who can benefit from 50% upfront commission payment with no fees charged.

Launched in 2022 by former travel trade journalist Sam Ballard, Club Voyages has repositioned to target high-spending travellers seeking holidays which are curated to their specific needs and interests.

The agency will sell both short and long haul destinations, with cruise remaining as a core part of its proposition. The company also has access to an Atol through its membership of Hays Independence Group.

Ballard is now targeting a 100% increase on the seven-figure value of holidays Club Voyages has sold since its launch over the next 12 months, and to double its number of homeworking agents within the same period.

"The pandemic reminded us all of the privilege and value of travel, and Club Voyages 2.0 is a response to that," he said. "Our customers may only take one or two holidays each year, so don’t want something off the shelf, or packaged by a computer, and confirmed by a soulless email.

"Like our customers and the holidays they want to take, we’re putting quality ahead of quantity when it comes to the agents we work with."