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New travel-led cancer support charity smashes initial fundraising target three times over

Charity
Harry Kemble
19 September 2024

A new charity set up by a travel agency marketing manager, who has been diagnosed with incurable cancer, has raised more than £30,000 at its first-ever fundraising event – more than three times its initial fundraising target.

Louise Craddock and Clare Sacco, Embers, September 2024 Credit: Embers

Oceania Cruises's UK and Ireland sales director Louise Craddock (left) and Embers founder Clare Sacco at the fundraiser in Elstree, Hertsfordshire (Credit: Embers)

Prior to the fundraiser, which was held last week in Elstree, Embers founder Clare Sacco – who has been with London-headquartered cruise specialist The Travel Academy since 2016 – had hoped to raise £10,000. 

But following a flurry of donations from cruise lines and travel partners – and even a £100 donation from one of the waiters at the event on 10 September – Clare and her team eventually took £34,000 on the night.