The escorted touring specialist said Forde’s role would now include a focus on creating and developing strategic partnerships to further the operator’s "ambitious plans for growth".
To support his promotion and the new partnerships focus, Newmarket is recruiting for a dedicated partnerships manager, a process Forde will lead.
"I’m delighted for this opportunity and to take on the next challenge at Newmarket Holidays," said Forde. "This is a competitive sector and we’re not standing still, with new partnerships and new product innovation at the heart of our strategy.