The escorted touring specialist said Forde’s role would now include a focus on creating and developing strategic partnerships to further the operator’s "ambitious plans for growth".
To support his promotion and the new partnerships focus, Newmarket is recruiting for a dedicated partnerships manager, a process Forde will lead.
"I’m delighted for this opportunity and to take on the next challenge at Newmarket Holidays," said Forde. "This is a competitive sector and we’re not standing still, with new partnerships and new product innovation at the heart of our strategy.
"I’m looking forward to further influencing the future direction of the company and working with our talented team to achieve our goals.”
Newmarket chief commercial officer David Sharman, who has worked with Forde for the past 14 years, added: "Richard’s commitment to Newmarket Holidays is evident and his knowledge of the touring sector and relationships are market leading.
"His efforts are consistently recognised by our partners and are pivotal to our operations and success.
"I’m looking forward to working closely with him in the future to continue the excellent work and results we have experienced, particularly over the last couple of years."
