The updated design launched on Wednesday (4 January) and will appear on future brochures, marketing materials and across all customer touchpoints.
Changes to the company’s logo, fonts and colour palette come in a bid to express the operator’s brand values; modernise the company’s identify; and appeal to its target audience.
Kate Liberty, head of marketing and brand at Newmarket Holidays, said the company wanted to start 2023 with a "fresh new look", as well as providing a visual link to the operator’s 40-year heritage.
"We were also set on making our palette richer, which allows us to get across the increase in the quality of our product range," she continued.
