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Norse Atlantic to slim fleet, review network and embrace the GDS after latest loss

Business
Gary Noakes
28 August 2024

Norse Atlantic Airways will slim its fleet, review its route network and start selling via GDSs in a bid to lower its overheads and widen distribution.

Norse Atlantic Gatwick Florida flights

Norse Atlantic serves Florida and New York, among others, from Gatwick

The airline said it may also need more capital investment after posting net losses of £71.6 million in the six months to 30 June 2024 on Wednesday (28 August), including a second quarter deficit of £24.1million.

During the six months, its first half, Norse achieved a load factor of 79% and average fares of £212, with another £61 in ancillary sales per passenger.

The carrier warned in July that increased competition was affecting revenue, which had fallen by 11% year-on-year following “lower than expected fare levels”.