ILG peaked in 1985, but by 1991, it too had collapsed leaving Thomson to reign supreme.
Next it was the turn of David Crossland’s Airtours and MyTravel to challenge Thomson’s supremacy, which was acquired by Germany’s Preussag in 2000 before being renamed Tui in 2002.
However, after a disastrous series of takeovers, Airtours and MyTravel failed. In 2007, it merged with Thomas Cook, which also challenged Tui crown. In September 2019, Thomas Cook collapsed.