Jet2holidays has rebranded and relaunched its overseas fam trip programme to help travel agents boost their sales by developing their product and destination knowledge.
Jet2holidays' Alan Cross has encouraged agencies to expand quickly at the beginning (Credit: Jet2holidays)
The new Destination Discoveries programme will replace the tour operator’s existing fam trip programme and has been developed after a travel agent consultation.
Jet2holidays said data showed agents who attended trips to specific destinations would generally see “a significant improvement” in sales to that destination.
Destination Discoveries trips will offer agents “product and destination insight”, said the airline and operator.
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