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Oceania Cruises to target 'subset' of agents in push for more UK business

Business
Harry Kemble
27 September 2023

Oceania Cruises wants to grow its database of agents in the UK and Ireland after the region became the US-headquartered line’s number one international market.  

Jason Worth, Oceania Cruises, September 2023.jpg

Jason Worth believes customers want 'simple messaging' when it comes to how passengers pay gratuities (Credit: Oceania Cruises)

Jason Worth, who took up the newly created role of vice-president international sales in August, said there was “a lot of potential” in the UK market.  


Last week, Worth met with 12 agencies and consortia – including The Cruise Line, Trailfinders, Iglu, Readers Offers Limited, Panache Cruises, Advantage Travel Partnership and Travel Counsellors – to find out where Oceania could improve. 


“We want to grow the number of agents that we work with,” he told TTG. “We’ll continue to help our established agents as well as grow those in the high street retail space.