European holiday rental group Awaze announced on Monday (30 October) it was mothballing the nearly 40-year-old James Villas brand with immediate effect and had already stopped taking new bookings.
Customers booked on trips returning on or before 30 November will not be affected, but all James Villas trips operating beyond this date have been cancelled.
Oliver’s, though, is offering holidaymakers and/or agents with cancelled James Villas bookings a goodwill discount of 5% should they choose to rebook with the firm, predicting "thousands" of European holidays would be affected by Awaze’s decision.