The Cruise & Stay team, which promotes and sells bespoke breaks, now has 19 staff – up from six in 2019 when it was established. An administration and marketing team is also now assisting the team. 

Cruise & Stay expert Oliver Wilson, meanwhile, has joined the business to identify gaps in the market and work with global providers to promote exclusive packages. 

The team have moved into a new purpose-built office space at The Cruise Centre in Barlborough.

Revenue is currently up 100% year-on-year, which the team hopes to maintain over the next 12 months.

Explaining its rationale for continued investment in the team, Bolsover said: "The business has resolved to remain competitive against the heavy discounting often seen across the industry, which still providing the exemplary levels of customer service."

Michael Wilson, Bolsover Cruise Club managing director, said: “This is an exciting time for the development of our company. Cruise & Stay is undoubtedly our big success story. We have seen continued growth, and satisfaction levels among our customers are at a record high.

"With Cruise & Stay representing one in 10 clients who book with us today, I am committed to taking whatever steps are necessary to ensure its ongoing success.” 

Katie Wilson, head of Cruise & Stay at Bolsover, said: “Our focus has always been to offer our customers better travel solutions, which when backed by our industry-leading customer service and support, places us in a strong position in today’s market.

“We sell holidays to every corner of the globe. Providing we believe in the quality of the product, we will supply it.”

She added: “We will only ever work with providers we know can deliver the excellent service our customers rightly expect.”