Two-time Olympic gold medallist Adams, who hails from Jet2’s hometown of Leeds, will appear at the airline and operator’s "fight or flight"-themed conference over 27-30 November in Belek, near Antalya.
Adams became the first double female Olympic champion boxer after taking the flyweight titles at London 2012 and Rio 2016, and was the first openly LGBT person to win an Olympic boxing gold medal.
She was named the most influential LGBT person in Britain by The Independent in 2012 and has featured several times in the Powerlist, recognising the UK’s most influential people of African or African Caribbean heritage.
"Nicola’s remarkable achievements both inside and outside the boxing ring have made her an exceptional figure in the world of sports," said Jet2.
Besides updates from the company, the conference will feature a boxing gym and bootcamp hosted by Adams, a country and western fancy dress night and a black tie gala dinner and awards ceremony.
New for 2023 is the Jet2holidays Challenge, which will see the operator’s trade team go up against agents to win prizes including additional business support and thousands of pounds in marketing spend.
Adams joins a formidable list of Jet2holidays conference celebrity guests, which includes Sinitta, Martin Kemp and Peter Andre, among others.
"Together, we will overcome the challenges, seize the opportunities, and create a path to success like no other – the countdown is on," Jet2 added.
Alan Cross, Jet2holidays director of travel agent relationships, said: “This year has once again seen our Partners2Success approach go from strength to strength, and we are very much looking forward to reflecting on our mutual successes with independent travel agency partners.
"As well as hosting our biggest and best event to date, we will be using this year’s conference as a chance to get together and understand how we can tackle challenges head on and capitalise on the many opportunities that are out there.
"Last year, we put our trade partners through an SAS bootcamp to train and prepare them for this year’s main event, which promises to be truly memorable.”
