The survey found that 61% of European tourists, including UK travellers, planned to travel this year, which was lower than similar studies in spring and summer 2021. Although it was higher than a year ago when the percentage was just 54%.
ETC said that “fragmented and inconsistent” border restrictions across Europe in response to the spread of Omicron had “impeded” consumers from making travel decisions.
Consumers’ hesitancy about booking travel increased from just 11% in September 2021 to 21% in the latest survey, with only 17% having already booked their next holiday.
