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On the Beach eyes bigger share of summer 2023 spoils as demand soars

Operators
Will Payne
27 January 2023

On the Beach will up its investment in technology and its customer proposition to carry strong turn of year sales growth into summer 2023.

On The Beach chief executive Simon Cooper

In a trading update covering the period from 1 October 2022 to 27 January 2023, the group said it would "significantly" increase investment across the brand to help it build momentum for the second half of the year.

Although the OTA’s first quarter is historically its quietest trading period, the group’s transaction value (TTV) for October, November and December 2022 exceeded the same period a year earlier.

The company’s bookings since the Christmas period, meanwhile, have "materially increased", while its TTV since the start of the financial year to date is up 68% against the equivalent period in its 2022 full-year.