The UK specialist’s £100,000 campaign will span television, out-of-home and online ads, complete with the new tagline, "Rabbie’s: Driven By Curiosity".
Rabbie’s launched in Edinburgh in 1993 with just one van. Fast forward 30 years and its team now delivers tours from nine UK and Ireland departure cities, plus a range of six- and 13-day tours in Europe.
Heather Reekie, Rabbie’s director of marketing and sales, said: "We’re incredibly excited to be celebrating our 30th anniversary with such an impactful campaign.
"The new brand identity really reflects not only our USPs and values but also enables us to shine a spotlight on the heroes of our business – the driver-guides."
