Operators are seeking to capitalise on booming demand for post-pandemic solo travel with new incentives and revamped solo offering.
Wendy Wu Tours’ global sales director, John Warr, revealed to TTG that nearly 50% of all the operator’s sales since April have been for solo travel.
Warr said clients were choosing to travel alone to have autonomy over any decision-making, and avoid the painstaking task of making harmonious travel plans during the coronavirus crisis.
Wendy Wu has included a dedicated solo collection in its new Japan brochure, and ditched single supplements on all departures across the entire range.
It is also offering dedicated solo departures on four of its flagship Japan itineraries. "Demand from solo travellers has risen exponentially," said Warr.
Other solo incentives include individual airport transfers, lounge access and welcome drinks.