Through its InsideAsia brand, ITG will unveil a cultural tour programme in a new Asian country in the spring. Co-founder Alastair Donnelly is overseeing the new venture with a dedicated product manager hired specifically for the launch.
Fellow co-founder Simon King promises more destinations after the big reveal. “It’s not our intention to do every one, but there will be further roll-outs in 2026,” he tells TTG. “The long-term vision is to be a global cultural experience specialist.”