A poll of 2,000 adults found 39% like having someone to arrange transfers, book accommodation and sort the flights for them, as opposed to doing it all separately.
While 32% consider not having to worry about anything when they reach their destination a positive – similarly 29% like having one point of contact should any problems arise.
Having Atol protection if something goes wrong (31%) and getting value for money (28%) are also driving the demand for package holidays.
A spokesperson for Jet2holidays, which commissioned the research, said: "Brits are looking for the best value getaways, and knowing everything is taken care of for them is the icing on the cake.
"Package holidays offer more peace of mind for holidaymakers who might still be feeling uncertain after the pandemic, and they provide value and assurance to those feeling the pinch in today’s economy."
The study also found the current economic climate is a factor in the surge in popularity – with 82% revealing this has directly led to them considering a package break.
As for destinations, the Greek islands came out on top as the most popular, followed by Italy, the Canary Islands and Portugal.