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Package sales through agents still core to our business, insists Tui chief

Operators
James Chapple
11 December 2024

Tui Group’s chief executive has promised to continue cooperating with travel agencies in good faith despite wholesale changes to the way in which the group goes about business.

Tui is backing retailers but wants more product like excursions sold through its app (Credit: iStock)

Endacott: 'It was great to be reminded about the brand's opportunities' (Credit: iStock)

Sebastian Ebel said sales of packages through agents would continue to play an important role amid a transition towards a more concerted focus on dynamic packaging and sales of individual elements.

Record performance across its cruise and hotels and resorts divisions, fuelled by "robust customer demand" which saw passenger numbers top 20 million, has driven up Tui’s earnings over the past year by a third to €1.3 billion.