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Pandemic driving up recognition of Atol brand and its importance, says CAA

Atol
James Chapple
6 January 2023

Most travellers believe it has become more important to book their holidays with Atol protection following the pandemic – a timely boost for the Atol brand ahead of so-called "Sunshine Saturday" (7 January).

Current protection measures flawed and overlapping

Challenging chargebacks requires close collaboration (Credit: iStock)

With Abta predicting one of the busiest – if not the busiest – booking weekends of the year, new data from the CAA’s latest aviation consumer survey found seven in 10 consumers said it was even more important to have their holiday protected by Atol since the onset of Covid-19.