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Paris to lose crown as 'most powerful city destination' in under a decade

Destinations
Tom Parry
18 January 2023

Paris will be overtaken by Beijing as “the world’s most powerful city destination” in under a decade, according to a new report from the World Travel & Tourism Council (WTTC). 

Paris to lose crown as 'most powerful city destination' in under a decade

The report, sponsored by Visa and researched in partnership with Oxford Economics, analysed key indicators such as travel and tourism’s contribution to a destination’s GDP, employment and traveller spend. 

The French capital was named the city with the strongest travel and tourism sector - worth almost $36bn in 2022 - but the WTTC predicts that although Paris’s tourism value will rise to $49bn, the destination will slip to third place on its list by 2032.

Beijing is currently the second strongest city destination in the world with a travel and tourism sector worth nearly $33bn – and predicted to leapfrog Paris in the coming decade, growing to $77bn.