The budget Icelandic airline will offer a twice-weekly service on Mondays and Fridays from Liverpool John Lennon Airport to Florida from 4 November until 10 April. One-way tickets cost £149.99pp.
Flights will operate using the carrier’s new fleet of Airbus neo family aircraft and will depart Liverpool at 10.50am to arrive in Reykjavik at 1.40pm. The return leg departs Reykjavik at 7am and lands in Liverpool at 9.30am.
Birgir Jonsson, chief executive of Play, said the UK has "always been a particularly important market" for the airline.
