Shane Riley becomes director of retail partnerships and Nathaniel Sherborne has been named as director of national partnerships.

Riley and Sherborne join Natasha Richardson, director of sales operations, to complete the sales leadership team under vice president of sales Alex White.

White said: “Both appointments will give greater distinction between retail and national accounts, providing vision, direction and leadership to the sales team to develop and implement a separate UK retail sales strategy and a national travel agents partnerships sales strategy, with regional support.”

As director of retail partnerships Riley will be responsible for the multiple and miniple retail partners while Sherborne will be accountable for the national agent partners such as online travel agents, call centres, cruise specialists and tour operators.

White added: “The support structures will enable partners to become fully engaged with both brands to retain existing business while growing P&O Cruises and Cunard’s customer base.”

Riley joined Carnival UK in 2010 as regional sales manager prior to being promoted to sales manager within the newly created Princess Cruises UK sales team in 2013.

Since joining Carnival UK in 2007 on the commercial graduate scheme, Sherborne has gained broad experience in the commercial, trading and sales operations; most recently as senior sales manager with responsibility for new business and on board sales.