The line says it has made changes to its onboard drink offering following feedback from passengers.

Guests cruising for five or more nights with P&O will be able to take advantage of the four options, which P&O says have been designed to suite varied tastes and apply to all onboard restaurants, bars and cafes.

The new regime will be rolled out across all the line’s ships starting with Azura in March 2019.

P&O’s “Ultimate Drinks Package” (£39.95pp per day) includes a large choice of beers, spirits, cocktails, liqueurs and wines by the glass. Bottled water, draught soft drinks, long life juices, Costa coffee, teas, hot chocolates and non-alcoholic cocktails are also part of the offer.

Items exceeding £6.95, such as bottles of wine, are excluded but benefit from a 20% discount.

A non-alcoholic drinks package (£19.95pp per day) is also being introduced featuring unlimited bottled water, draught soft drinks, long life juices; Costa coffee; teas; hot chocolates and non-alcoholic cocktails.

Hot drinks packages are available for £10.95pp per day, which entitle guests to unlimited Costa coffee, hot chocolate and teapigs teas.

A children’s drinks package, meanwhile, includes draught soft drinks (Pepsi, lemonade, tonic and soda), selected long life juices, hot chocolate, and fruit squash or cordial by the glass.

The children’s package costs £7.95pp per day and is available to any child aged 16 and under.

The package is complimentary for children who are travelling in the same cabin as adults purchasing the Ultimate Drinks Package.

P&O Cruises president Paul Ludlow said: “We have introduced these drinks packages following direct feedback from our guests. They add even more value for guests on our cruises and can help with the all important holiday budgeting too.

“With a vast range of drinks included, our guests will be spoilt for choice and can try new wines, artisan gins or cocktails, for example, which they would not normally have at home.”

Drinks packages should be purchased during the first two days of the cruise. Loyalty discounts will be applied when purchasing a drinks package.

Guests who purchase P&O’s Ultimate Drinks Package are also entitled to a 20% discount on a variety of other soft drinks, mixers, bottles of wine or other drinks which are not included in the package.