The prize consists of a drinks reception at London’s Mondrain Hotel, hosted by Schofield. In addition, winners will receive theatre tickets to see ‘Wicked’, created by Oscar-winning composer Stephen Schwartz; who is producing four Broadway-style shows exclusively for Princess. Overnight accommodation in London is included.

Andy Harmer, Clia UK & Ireland director, said: “We are delighted to be working with Princess Cruises on the #DrinksOnSchofe incentive. It’s a fun and engaging way for the trade to illustrate their breadth of Princess Cruises knowledge and of course offers the chance to win a truly unique prize."

Tony Roberts, Princess Cruises’ vice president UK and Europe, said: “This one-of-a-kind, money-can’t-buy prize will give agents an amazing insight into the world of Phillip Schofield, including his experiences onboard a Princess ship. What better way to boost your knowledge of Princess, as well as getting all the latest insider celeb gossip, than sharing a glass or two of wine with a national TV treasure?”

For a chance to win, agents need to record a video explaining why they love Princess Cruises and upload it to the Princess Academy Facebook or Twitter pages using #DrinksOnSchofe.

Places will be given away over both social media and during the forthcoming Clia conference in Southampton, from May 23 – 25. The competition runs until the end of the month, with all winners announced on social media on June 1.