That was the message of Dan Robertson, director, Vercida Consulting, interviewed by TTG Media group editor Pippa Jacks on stage at the Advantage Conference in Miami.
“We need to start thinking about diversity in this broader sense,” he said. “It includes things like personality, value base and social background. It all impacts how you communicate with your customer.
“This is something you [delegates] should seriously think about,” he added. “We know for sure that when people see themselves represented in brochures, on websites, they’re much more likely to shop in those places.”
