The programme, which replaces the current Tawash initiative and is available in 11 languages, equips trade partners with the relevant knowledge and tools to promote and sell Qatar internationally more effectively.
 
Comprising several modules, each focusing on a particular aspect of Qatar’s tourism offering, the programme allows participants flexibility, letting them complete each module at their own pace. Features include interactive maps and knowledge quizzes.
 
Vice president of international markets, Philip Dickinson, said: "The Qatar Specialist Programme is another step towards supporting the global travel trade industry in working alongside Qatar Tourism to help drive significant growth in annual international visitor arrivals and welcoming six million visitors a year by 2030."

The programme focuses on various aspects of Qatar’s tourism offering, such as history, heritage, attractions and experiences. Partners who complete the full course will receive benefits and insider tips, itineraries and the latest information on accommodation and attractions. 

To register for the programme visit Qatar Tourism’s website.