More than half of travellers now consider rail to be “a serious alternative” to flying, although far fewer are ranking sustainability as a major factor for them.
52% of respondents said they considered rail an alternative to flying (Credit: iStock)
Less than 50% of respondents to Aito’s annual Travel Insights Survey said sustainable travel was a significant factor when planning their holidays, with most confirming they travel by air.
Just a third (33%) of the more than 12,000 respondents, drawn from travellers who have had contact with Aito members over the past year, said they were concerned about their carbon footprint, down from 37% a year earlier.
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