This was the stark warning from Martin Alcock, director of Travel Trade Consultancy, delivering a state of the industry address during TTG’s inaugural Keep Your Business Alive seminar.
If the government repeatedly lifts and reimposes social distancing rules in a bid to curb a second or third wave of Covid-19 infections, the travel industry could be ill-prepared to cope with the surge in demand during those windows of opportunity, he warned.
“[If] everybody piles down to Cornwall [when this is over], which is gridlocked every summer – will it be able to cope?,” he said. “These sorts of issues are going to come to the fore.”
