Cutting its carbon footprint by 20% by 2028, halving the use of paper and plastic in its operations and partnering with a new development charity are just some of the pledges made by Riviera Travel as part of its new environmental, social and governance (ESG) strategy.
Carbon labelling cannot be considered greenwashing because it is "an empirical label"
Unveiled on Tuesday night (19 September) the ‘Doing the right thing’ strategy will focus on making strides in four key areas – sustainability, carbon footprint, ethical operations and charity – as it wants to become a leader in the sector.
“We’re a travel business and we develop, sell and deliver holidays,” chief executive Phil Hullah said. “We’re very proud of it but that’s clearly a very difficult thing to do in a way that has a positive impact on the environment.
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