The Royal Pitch gives agent consortia members the chance to earn a share of £300,000 to fund new business ideas and boost their sales with the line.

Following the same format as the original competition, the second season of the Royal Pitch will see finalists pitch their proposals in front of a panel of judges, including entrepreneur Levi Roots and Royal’s senior leadership team.

There will be four opportunities to enter over the next 12 months, with the first round open for entries in early April and first in-person pitching and judging day on 26 June at Royal’s headquarters in Weybridge.

Three further rounds of entries and live events are set to take place before March 2024.

Roots, founder of Reggae Reggae Sauce Ltd, said: “Over the last 12 months, we’ve seen some strong and inspiring pitches; it’s been great to see agents take on our feedback and advice that we’ve shared along the way. As we enter our second year of the competition, I’m excited to see what fresh ideas agents have to offer.”

Joining Roots on the expert judging panel will once again be Royal’s own vice-president EMEA Ben Bouldin, and director of sales for UK, Ireland and Spain, Stuart Byron.

Byron said: “We’re excited to extend the Royal Pitch competition following the success of the last year and offer even more agents the opportunity to win investment for their business. I would advise any agents thinking of entering to give it a go and show us your innovation and out-of-the-box thinking.”

To send in their ideas, agents must submit a video via the Club Royal platform detailing their business proposal and requested investment in under five minutes. During the live events, judges will then determine which shortlisted ideas win a share of the total prize.

The line invested £200,000 in business concepts from 20 agents over the course of the Royal Pitch’s first year.

Rounding off the fourth round of the current competition, four finalists from Kuoni, Oasis Travel, Newell’s Travel and Chester Travel Connections won a share of £51,000 to fund a range of ideas from a store wall livery, immersive digital window displays and a unique family event centred around Royal’s Perfect Day at CocoCay resort.