Applications will open on Monday (6 March) for Classic’s Be Our Rep, Be Our Guest approach, which director of agency sales and marketing Si Morris-Green said would give nine lucky agents "yet another view of Classic Collection".
Classic’s overseas regional managers will oversee the recruitment process, with successful applicants working for three days as an overseas representative for Classic before enjoying a complimentary three-night stay.
The operator said the initiative would give agents the chance to experience its product, holidays and properties through the eyes of an employee and as a punter across a range of destinations in the Canaries and the Balearics, and in Italy.
"Be Our Rep, Be Our Guest will give nine lucky agents yet another view of Classic Collection, this time from an overseas perspective," said Morris-Green. "The first three days will cover all aspects of ‘repping’, from airport meet and greet, via welcome meetings and hotel visits, to a reps’ night out.
"During this time, the agents will get to meet our overseas regional managers, and shadow and work alongside our resort staff. The last three days will be pure holiday and a well-earned rest from repping duties."
Morris-Green said the initiative would particularly suit agents who have repped earlier in their careers. "Those agents who have repped before might like to step back into the role to see how things have changed," he continued. "For those agents who’ve never worked abroad it’ll be an invaluable insight into both sides of customer service in an overseas environment.
"And there’s always the chance that one or more of our trade partners might end up being both travel agent and overseas holiday rep to their own customers."
Classic will be filming the winning agents’ experiences to share on its social channels and newly-launched Classic Collection TV service.
Morris-Green added: "During the past 12 months, we’ve shared an open-doors policy with our travel agent partners. We’ve held numerous Come along to Classic open days at our refurbished offices on the south coast, hosted two Classic Awards events – one in the UK and one in Cyprus – and have just announced details of 16 Classic Live Lounge roadshows throughout the UK for 2023."
